Stretch zion™ Campaign
prAna Living
2025
UI Design
The 2025 Stretch Zion™ campaign highlights the versatile pant collection that seamlessly transitions from one activity to the next. As part of this campaign, I spearheaded the development of the site ecosystem, which included the homepage hero concept, an educational page, and an informative content grid—all aligned with the established art direction.
Homepage & Landing Page Module System
Team
Creative Director: Benjamin Belsky
Art Director: Daniel Harrill
Senior Copywriter: Sophia Short
Project Manager: Sehmi Lee