Heavana™ Website Installments
prAna Living
2024
UI Design
Heavana™ is a featured collection for 2024. To effectively highlight the new soft material and product line, the site team created a series of installments on our e-commerce platform. We spent time competitive patterning, studying the brilliant art direction, and interviewing target audience members. The finished product of our time research and design curation is featured below.
Figma Overview
Wireframes
Published Pages
Team
Art Director: Liya Enikeeva-Boyer
Copywriter: Sophia Short
Project Manager: Sehmi Lee
Photographer: Jimmy Marble