prAna UI Design
prAna Living
2024
UI Design
'As prAna embarks on a brand refresh, simplifying the experience is essential. As the lead interactive designer, I was tasked to partner with the development team, and DTC teams to prioritize style guide updates, and page templates for fall 2025 and into spring 2025.
Figma Wireframes | Homepage Module System
UI Toolkit
Team
Creative Director: Benjamin Belsky
Art Director: Daniel Harrill
Senior Copywriter: Sophia Short
Designer: Sarah Sovereen
Project Manager: Sehmi Lee